concerts/musicculture

1.5 million people reached with Portuguese coverage of Rock in Rio Brasil

Rock in Rio 2022

700 thousand people visited the City of Rock, in Rio de Janeiro. The digital coverage of the event was also followed by the Portuguese, reaching more than 1.5 million users and generating around 5 million impressions and 600 thousand interactions.

It was seven days, 1,255 artists, 300 shows, 507 hours of experience, and an epic emotion. From the opening of its doors, on September 2, until the last day of the festival (September 11), the City of Rock in Rio de Janeiro received 700 thousand people and many were also those who, in Portugal, followed the main moments and shows.

On the official YouTube channel of Rock in Rio Lisboa and on Portal Sapo, the Portuguese public can follow the main concerts on Palco Mundo, such as Coldplay, Post Malone, Guns n’ Roses, and Justin Bieber, among many others. But the coverage of the event did not stop there and between the 2nd and 12th of September, more than 120 contents were published on Rock in Rio Lisboa’s social networks that conveyed the diversity and energy experienced in the City of Rock on the other side of the Atlantic. The content reached more than 1.5 million users, causing around 5 million impressions and 600,000 interactions.

After three years, we were able to feel again the emotion of seeing the City of Rock full of fans who invade the lawns with contagious joy and with the sole purpose of being happy. It is a moment of collective celebration after times of so much uncertainty and hopelessness. Rock in Rio 2022 – both in Portugal and Brazil – was, without a doubt, a mark of a new beginning”, says Roberto Medina, creator, and president of Rock in Rio.

In an edition marked by the meeting of generations, the public was the highlight of the festival, coming from different parts of the country and the world. There were 420,000 people from outside Rio, which represents 60% of the festival’s audience, with 10,000 people coming from 31 different countries. According to data from the Municipal Accommodation Means Union (Hotels Rio), Rock in Rio 2022 broke the hotel occupancy record with an occupancy rate of over 90% in all neighborhoods of the city.

There were more than 25,000 people working at the festival. In the experience of NAVE alone, a show about the contemporary Amazon, 50 artists were involved, and, in the Uirapuru arena, a megastructure was set up to receive 30 dancers and an orchestra with 23 musicians.

It is recalled that Rock in Rio held its 9th Portuguese edition on the 18th, 19th, 25th, and 26th of June, at Parque da Bela Vista, reaching record numbers and reaching more than 7 million people through television, radio, and internet coverage. For 2023, the producers of the largest music and entertainment festival in the world have also announced a new festival, called The Town, which will take place for the first time in the city of São Paulo, in September of next year, before Rock in Rio returns to Lisbon. in 2024.

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