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The year 2020 was mainly a reflection of the abrupt transition of small and medium businesses in the services sector to online and the inevitability of consumers, even if in confinement, continue to find an answer to their needs, reports Fixando, who achieved a 7% growth in transactions for the year (against 73% between 2018 and 2019).
In a global analysis of performance in 2020, the largest national digital platform to find professionals for all services, he adds that on the side of professionals, the year focused mainly on the transition from the areas of Home and Domestic Services to online.
“These two subsectors are composed of, respectively, 36% and 19% of all registered professionals. The Cleaning category was chosen by more than 16% of new registered professionals, followed by Remodeling and Construction, which covers more than 6% of small and medium-sized companies that joined Fixando in 2020 ”, explains Alice Nunes, Director New Business.
With regard to demand, the company emphasizes that the top of services has undergone some changes when compared to 2019, since the top five places were occupied by Hotels for Dogs, Energy Certification of Buildings, Venues for Events, Catering Companies, and Rental of Inflatables for Parties and in 2020 are occupied by Energy Certification, Dog Training, Hotel for Dogs, House Cleaning and Repair of Mobile Phone or Tablet.
“It was evident that demand for services related to events was falling, most of them postponed due to the pandemic”, guarantees the same source.
Of the services that grew the most compared to the previous year, the impact of the pandemic is evident: the demand for psychology services grew by 695%, followed by Meals Deliveries, with 404%, and Homes for the Elderly, which registered an increase 365%.
On the downside, the top 10 services whose demand declined the most in 2020 are services related to events (makeup, catering, photographers), all of which registered losses of more than 65%.
In the difference in the estimated total value of transactions, events, classes, and other services, they show a drop compared to 2019 in the order of two million euros, while in the home services, Fixando estimates that the transactions have exceeded € 8m in 2020, the which translates into an additional €1.4m compared to 2019.
For 2021, Fixando anticipates that the first three months of the year will be a time when, on the one hand, several professionals are looking for new challenges and on the other, where consumers define their needs for the new year, therefore, there is growth of transactions in the areas of services.