companiesconcerts/musicculture

7UP® returns to Rock in Rio with “7up Rock the dj”

This post is also available in: Português (Portuguese (Portugal))

7UP, a brand of the PepsiCo group, the market leader in Portugal in the lemon-lime segment [i], debuts “7UP Rock The DJ” at Rock in Rio Lisbon 2022.

In the four days of the festival, after the performances on Palco Mundo, 7UP ends the concerts with a DJ show with 7 minutes of music, broadcast directly from what is the largest tower in Rock in Rio – the 7UP slide tower.

These 7 minutes have musical and artistic production by DJ André Henriques and will be accompanied by a show of light, color, soap bubbles, costumes that cross the slide, and giant balls that will interact with the audience – all to ensure that the 4 nights are even more unforgettable.

In addition to the premiere of “7UP Rock The DJ”, the brand dresses the main tower of the slide with the installation of a giant screen, which will broadcast 3D videos throughout the day and between concerts on the Mundo Stage. This is the first time that the brand presents digital content that seems to jump directly from the screen to consumers in an interactive way, communicating the refreshing flavor of 7UP with a unique sensory experience that will surprise festival-goers.

Catarina Galhordas, Marketing Manager Beverages at PepsiCo in Portugal, says: “One of the most important festivals in our country is back where we gather again to celebrate unique moments of sharing and that 7UP will flavor all the memorable experiences that will live in the 9th edition of Rock in Rio Lisboa.

In addition to these novelties, 7UP recalls that festival-goers, at least the most adventurous, are invited to cross the festival grounds on the brand’s slide – one of the most coveted classics at Rock in Rio, which guarantees a lot of emotion and a privileged view under the Stage. World. In addition to this unique experience, throughout the day, whenever you hear a siren sound, just run towards the iconic giant 7UP can to taste 7UP Free without sugar.

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