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Alpine becomes new title partner of Prima Pramac Yamaha MotoGP

for the 2025 MotoGP season

In the run-up to the 2025 MotoGP season and the first winter tests (5-7 February in Sepang, Malaysia), Prima Pramac Yamaha MotoGP opens a new chapter in its history by partnering with Alpine, the famous motorcycle brand. top-of-the-line sports and racing cars.

Alpine becomes the title partner of the Prima Pramac Yamaha MotoGP team, which also enters its first year as the second factory team of Yamaha Motor Co, Ltd.

Following the 2023 MotoGP Teams’ World Championship title, Prima Pramac Racing has claimed its first Riders’ World Championship title in the 2024 MotoGP, the first independent team to achieve this result since 2001.

The team has set even more ambitious targets for 2025, with the support of Alpine, a brand that shares its commitment to pushing the boundaries of performance.

The connections between Prima Pramac Yamaha MotoGP and Alpine go beyond pure competition, united by excellence and innovation in motorsport. Both entities are progressing in their respective fields, seeking new paths to success, whether in MotoGP, Formula 1 or the World Endurance Championship (WEC).

Alpine, the iconic French sports car brand founded in 1955 by Jean Rédélé, a man passionate about motorsport, is currently one of the top teams in Formula 1 and the WEC. Now, he has joined forces with Prima Pramac Yamaha MotoGP, in a partnership that is unprecedented in MotoGP. This partnership reflects the rapid growth of Prima Pramac Racing, which has consistently demonstrated itself to be one of the most ambitious, professional and forward-thinking teams in MotoGP.

The Prima Pramac Yamaha MotoGP presentation will take place in a few days, on January 31st at 7:45 pm local time (11:45 am CET) at the prestigious W Hotel in Kuala Lumpur, Malaysia, and will be streamed live on pramacracing.com and the team’s official Instagram account. (@pramacracing). This event will mark the beginning of a new era for the team, which will take its place at the forefront of MotoGP equipped with a new ambition, a strengthened partnership with Yamaha and the exciting support of Alpine. To attack the 2025 season, Prima Pramac Yamaha will have Portuguese rider Miguel Oliveira on the starting grid.

Images and videos of the new partnership between Prima Pramac Yamaha MotoGP and Alpine will be released following the presentation ceremony on 31 January.

I am very proud to start this collaboration with Alpine, a historic brand that is now also a major player in F1 and the WEC. It is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is a testament to what we have built over the years. Pramac Racing and Alpine are two realities that experience competition in a dynamic, fresh and enthusiastic way, united by their passion for challenges.
Paolo Campinoti, Team Principal, Prima Pramac Yamaha MotoGP

In addition to Formula 1 and the World Endurance Championship, Alpine is strengthening its presence in motorsports by becoming involved in the MotoGP World Championship, together with the Prima Pramac Yamaha MotoGP team. This alliance will create new experiences for customers and passionate fans of motorsports. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.
Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine

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