Microsoft Teams’ First Virtual Makeup

Maybelline New York presents several looks to make work meetings in Microsoft Teams more glamorous.

Maybelline New York just announced a collaboration with Microsoft that will revolutionize the way virtual work meetings happen. From now on,

Maybelline New York just announced a collaboration with Microsoft that will revolutionize the way virtual work meetings happen. From now on, Microsoft Teams offers multiple makeup filters so that users can choose the one that best suits their personal style. Quickly and simply, just select the best look before the Teams meeting and let the magic happen.

The objective of this new tool and the offer of numerous hypotheses is to democratize make-up and show that it can be an ally to strengthen people’s confidence in a work context.

With this partnership, Maybelline New York takes its last step into the universe of digital make-up, so the new Microsoft Teams option is now available. All you need is the corporate license for the program.

“Maybelline New York’s mission is to give everyone the confidence to express their beauty. Whether you work physically in the workplace or virtually, feeling good about yourself can encourage you to be your best self,” said Trisha Ayyagari, Global Brand President, Maybelline New York. “For this reason, we partnered with Microsoft Teams to develop virtual makeup looks: now, even on the busiest of days, you can apply makeup with just one click. We hope to make people’s lives a little easier.”

Developed by Modiface AI, and in collaboration with the Geena Davis Institute to ensure representation of a wide and diverse population, the Maybelline New York brand aims to offer users a variety of looks that best suit their meetings, allowing them to explore different makeup looks that they would otherwise not have access to. With a simple click, users can choose from 12 makeup looks that work as an effortless extension of their personality and natural appearance.

Each virtual look has an indication of the products in question so that users can learn about their characteristics and recreate makeup in real life. Maybelline New York was the pioneering brand in this type of innovation in the L’Oréal group.

“At Microsoft, empowering people through technology is at the heart of what we do,” said Nicole Herskowitz, vice president of Microsoft Teams. “The new Maybelline Beauty tool in Microsoft Teams is a great example of how, together with our partners, we are giving people new ways to express themselves in hybrid work environments using the power of AI.”

About Maybelline New YorkMaybelline New York is one of the world’s leading cosmetics brands, present in over 120 countries and reaching 33 million consumers through its iconic long-lasting lipstick (Matte Ink). Fit Me Foundation, the brand’s top seller has been available in 40 shades since 2017 to ensure everyone can find their perfect tone and texture (97% of shoppers found their perfect shade according to a consumer study!). The Maybelline New York brand is committed to giving everyone the confidence to go after what they want through affordable, inclusive, and easy-to-use products.

About ModifaceModiface is the leading provider of virtual try-on technology for the beauty industry. Founded in 2008, Modiface’s cutting-edge technology allows users to try out different makeup and hair looks in real-time using still photography or live video. With deep knowledge of the beauty industry and a commitment to innovation, Modiface is dedicated to helping consumers find the perfect look and make informed purchasing decisions.

About the Geena Davis, InstituteThe Geena Davis Institute on Gender in Media is a research-based advocacy organization working in the media and entertainment industry to improve gender representation for girls and women.

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