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The opening of shopping malls brought a slowdown in online sales, which since the beginning of the confinement have seen the volume of business grow daily, but the big players in online commerce have not felt threatened yet, reveals Insania, one of the first e-commerce in Portugal.
According to an analysis of the current sales performance and the impact of the opening of shopping malls on electronic commerce, the volume of revenues continues to be much higher than that of the pre-containment period,
and that the Portuguese have definitively adopted the electronic purchase method.
“The convenience of shopping online has become a trend and everything points to it continuing, even with the country completely suspicious and of course, with malls open. However, sales soar with confinement and decelerate with deflection, which is normal. But the numbers remain much higher than before the pandemic. But, we cannot be deceived, as there can always be a regression”, says Maria Amélia Teixeira, Insania’s CEO.
The State itself, says Insania, recognizing the potential of digital transformation, allocated 18% of the Recovery and Resilience Plan to promote the digital transition of Public Administration, the business fabric, and the digital literacy of the population, and thus, online commerce has everything to continue to grow in the coming years.
Proof that the vast majority of Portuguese people still prefer to buy online, are the numbers that arrive with the approach of Mother’s Day, which only increased in the last week by 10%, revenue coming mostly from beauty products, well-being, and jewelry, with an average amount spent per gift of around € 60.
Insania says that there is more and more research and a gradual increase in interest in smartwatches, screen magnifiers, supports for mobile phones and tablets, an increasingly growing trend that cuts across all ages.
In terms of the profile of buyers, women (65%) lead the demand, in the age group between 30 and 55 years old, who do research and purchases of products for home and kitchen, beauty and well-being and for babies, while men (35%) focus more on sports and electronics products.
“E-commerce is really here to stay, but we have to be aware of the consumer movement, especially after the opening of the malls, as we do not know the curve in an immediate period”, concludes the same responsible.