Measures that have been implemented in the US, Canada and Europe will soon be extended to all territories.
Google has announced that it will begin blocking abusive ads on the Chrome browser worldwide from July 9, which can be read in the blog’s technology blog.
The measure had already been implemented in the Internet browser in the US, Canada and Europe, thus being extended to all territories from the established day. Until then, Google says it will continue to advise infringing websites to change their policies.
It is expected that the measure will benefit Internet users, who in theory will be less exposed to ads that impair the browsing experience. Despite this, this Google measure has been criticized by some, who point out that the technology – whose bulk of revenue originates from advertisers – should not act as a judge.