Accenture Interactive was recently recognized for the fourth consecutive year as the world’s largest digital ad agency by Ad Age magazine, which evaluates more than 500 agencies, networks, and companies. This recognition also reflects the recent acquisitions of Accenture Interactive: Droga5, one of the world’s leading independent advertising agencies, and Shackleton, an award-winning fifteen-year Spanish marketing agency, which will help expand the brands for customers in the Iberian Peninsula and Latin America.
The Ad Age Agency Report 2019 includes an agency ranking based on the volume of revenue recorded for the fiscal year 2018 globally. Accenture Interactive closed the fiscal year to August 31, 2018, with the highest revenue worldwide compared to other digital agency networks, recording $ 8.5 billion and annual growth of 30%. In the Ad Age ranking, Accenture Interactive was classified as follows:
· # 1 – 15 Largest World Digital Networks
· # 1 – 25 Largest Global Consolidated Networks
· # 6 – 25 Largest World Agencies
This recognition marks a year of success for Accenture Interactive and strong demand for its proposal as a new generation of agency, combining management consulting, creative agency and technology center to help clients achieve their transformation goals of experiences.
Brian Whipple, head of Accenture Interactive Worldwide, said today that brands are essentially built through interactive experiences, and we’re focused on delivering meaningful experiences to citizens, employees, patients, and customers around the world. Technology is used for the good of the human, at the intersection between purpose and innovation. We are very honored by this Ad Age award, but we know there is still a way to go along with our customers to be even better in the future.