With more and more people at home due to the Covid-19 outbreak, tech giants are concerned about the state of the Internet and are taking steps to prevent a blackout.
In this way, Apple, Disney and Amazon are deciding to reduce the quality of video transmission, thereby ‘saving’ streaming traffic from higher spending.
9to5mac says that Apple has reduced video quality in Europe, something that has also been confirmed by Amazon in order to “reduce‘ bitrates ’while maintaining the quality of the streaming experience”. Disney has also started to do so with its streaming service, Disney +, which reaches some European markets this week.
These measures are similar to those taken by other digital platforms and streaming services, such as Facebook and Instagram and also YouTube and Netflix.