Considered the 40th most valuable soccer brand in the world, Benfica, by the ranking of Brand Finance, led by Real Madrid.
Benfica with reasons to celebrate, the Brand Finance ranking puts Sport Lisboa and Benfica in the 40th place of the most valuable brands in the world, football. First is Real Madrid, with strengthened leadership.
Released this Thursday, the report reveals that the top 3 of the world’s football brands are:
Benfica, who were not on the roster last year, is the only Portuguese club to be in the ranking. However there is another list where SLB is in 21st place and FC Porto in 40th place, and this one went down three positions compared to the last list.
Real Madrid is valued at 1.6 billion euros, Manchester and Barcelona at 1.5 thousand and 1.4 billion respectively, is not mentioned the value of Benfica as only the first 10 are disclosed.