The promotional video “Bragança. Naturally!”, launched in 2020 by the Municipality of Bragança, was awarded yesterday (October 29) at ART&TUR – XIV International Tourism Film Festival.
The ceremony took place at the Aveiro Congress Center and awarded the video produced by the Municipality of Bragança in three categories: Tourist Destinations – Cities/Places (1st Prize), Emotional Impact, Originality and Promotional Video up to 15” (Best Film) .
Present at the awards ceremony were Hernâni Dias, Mayor of Bragança, Miguel Abrunhosa, Councilor in the areas of Economic Promotion and Tourism, André Costa, international model from Brigantine and protagonist of the video, and Marco Neiva, producer/director of the film.
“This recognition proves not only the technical quality of the video, but also the concept and originality underlying the entire Bragança campaign. Naturally!”, said Hernâni Dias, Mayor of Bragança, on the sidelines of the awards ceremony, stressing that “in addition to the real impact on the local economy and development, in a period as remarkable as the pandemic, this ambitious approach brought notoriety to the territory and a very positive reinforcement for the feeling of belonging of the whole community”. “I remember that the video was seen by more than a million people around the world and the results in terms of tourism in Bragança are, effectively, a national reference”, he concluded.
ART&TUR – International Tourism Film Festival celebrates its 14th edition, already achieving high international recognition, as it integrates the International Committee of Tourism Film Festivals, responsible for annually electing the best tourism film at the level worldwide. The jury of this competition is composed of 34 members, from Portugal, United States, Chile, Iran, Brazil, India, South Africa, Ireland, Philippines, Italy, Spain, Mauritius, Netherlands, Lithuania, Croatia, Canada, Japan, Indonesia and Poland.
In total, 74 films were nominated for the Festival. In addition to the four awards won by the Municipality of Bragança, the highlight goes to Turismo Porto e Norte de Portugal, which raised eight, and to Braga, which got one, being the only ones awarded in the northern region of Portugal.
We remember that “Bragança. Naturally!” it is part of a Medium/Long Term Strategic Plan for the development of tourism and local economic dynamics, promoting the territory as a natural, safe, close, peaceful and authentic destination. In the end, the ideal place to create memories that last forever.
Promotional Video Synopsis: Bragança. Naturally!
On a journey led by the protagonist, the Brigantine international model André Costa, the campaign’s narrative revolves around his return to his homeland and presents the reasons for visiting Bragança – living an adventure, new experiences and making dreams come true.
In a flashback, the protagonist recovers childhood memories and dreams and the sensations of reliving them. It travels through the city, the cultural facilities and the most iconic monuments, testimonies of a past with centuries of history, capable of remaining in the memory of visitors as well.
In contact with the purest nature and surprising landscapes, André Costa sets out to discover unique experiences, walks along ancient paths and feels the authenticity of the land – a privilege that can also be part of the visitor’s history.
In typical villages, true guardians of traditions, he is received with smiles and in a festive atmosphere. The unique aromas and flavors of the gastronomy remind you of the spirit of sharing and the art of hospitality of the Brigantians.
Bragança is presented, in this promotional video, as a place to create unforgettable memories.
Fun facts about the promotional video:
- The Municipality involved the Brigantina community in the filming of the video, with the direct and indirect participation of around 200 people.
- The new tourism campaign of the Municipality of Bragança has as protagonist one of the most famous faces in the fashion world: the international model André Costa. Born in Bragança, he has a career in the field of fashion that has led him to work with artists such as Ricky Martin, Maluma or Jennifer Lopez, and to represent brands such as Dolce & Gabbana.
- The Voice-Off of the video is narrated by Vasco Temudo, 27 years old. The actor was the only Portuguese to participate in the famous North American series “Game of Thrones”, by HBO, followed by millions of people around the world. He participated in the role of Soldier, in the 8th season of the series, recorded in Ireland.
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