After two weeks in Lisbon, the only corporate band festival in the world is now heading to Brazil. Mercado Livre, one of the largest companies in Latin America, will be present with its band, Yellowbox.
On June 25, Brands Like Bands will cross the Atlantic for its official debut in São Paulo, at the iconic Manifesto Bar. Starting at 8 pm, Brazilian companies will showcase their employees’ talents — in a unique event where team spirit, creativity and music come together.
The local organisation is in charge of Douglas Alves, Brands Like Bands’ b who has been a key force in holding this edition, in close collaboration with the international organisation.
“Bringing the festival to São Paulo was a long-standing dream. This is a stage where Brazilian companies can, with their bands, show their most human and creative side,” says Douglas.
Among the participants, Mercado Livre stands out, one of the largest technology and e-commerce companies in Latin America, which adds its voice to the Festival’s mission:
“One of our cultural principles at Mercado Livre is to always give our best and have fun, while fulfilling the mission of democratizing commerce and financial services in Latin America. Participating in Brands Like Bands reflects this spirit: on a daily basis, we work together to transform the lives of millions of people, and at times like these, we have fun as a team,” says Paulo Benetti, Mercado Livre’s Senior Manager.
In addition to Mercado Livre, the evening program also includes performances by bands from the following companies: Scala Data Centres, Nexos ERP, The Range and SEC Idiomas.
The Brazilian edition follows a stop in Lisbon, where the festival took place at the Hard Rock Cafe with the presence of bands from companies such as BNP Paribas, AstraZeneca, Johnson & Johnson, Siemens Mercer, ManpowerGroup, among others, reaffirming the international dimension of Brands Like Bands and its ability to unite companies around a common purpose: celebrating culture as a driver of cohesion and transformation.
Brands Like Bands is the only festival of corporate bands in the world, created over a decade ago, and has already had 13 editions, performing on stages such as Rock in Rio.
More information: http://festivalbrandslikebands.com/
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