Brisa and Rádio Comercial bring road safety message to the heart of the A5
The Brisa Group and Rádio Comercial’s morning show joined forces in a special road safety awareness campaign during one of the busiest periods on Portuguese highways.
Under the slogan “Drive as if there were no tomorrow,” the initiative aimed to reinforce the importance of adopting more responsible and conscious driving behaviours.
The campaign’s central event took place last Friday, December 12th, with a symbolic action held at Brisa’s Operational Coordination Center, next to the A5 toll plazas. From this location, a special live broadcast was broadcast featuring António Pires de Lima, CEO of the Brisa Group, reinforcing the strategic importance of road safety for the company.
During the event, awareness messages and information on good driving practices were shared, highlighting the individual role of each driver in reducing risks and promoting safer mobility.
“Road safety is a priority for Brisa, and this action, developed in conjunction with Rádio Comercial, is an excellent example of how partnerships with strong public engagement can have a positive impact. By bringing this message to thousands of drivers, we are contributing to greater awareness and sensitivity towards safer behaviours, so that at the end of the day everyone arrives safely at their destination,” says Hugo Bento, Marketing Director of the Brisa Group.
Arena Mídia, together with Havas Play, was responsible for the planning and development of the campaign, investing in outreach actions at different points of contact to maximise the reach of the message and encourage drivers to reflect on the importance of road safety.
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