A postgraduate course in Portugal and Angola and an MBA in Brazil, with great flexibility to reconcile work/family and investment in personal development given the hybrid regime, face-to-face and online, after working hours.
The Atlântico Program will be presented on January 19, at 6:30 pm, in an online session that includes a webinar on ‘marketing strategy in business’, very much based on the interconnection of the three continents: Europe, South America, and Africa.
José Palandi Júnior, the senior specialist in this area, and professor at the Pontifical Catholic University of São Paulo, Brazil, is the speaker of this webinar where the “concept of strategy from the perspective of Marketing” will be deepened, having Marketing intelligence as the main tool, developing on: “enterprise in business”, where creativity and innovation are crucial; “the start-up as a new business”, in which the entry strategy is crucial, being strongly driven by new technologies; and “the Marketing plan”, addressing the elements of the Marketing Mix that play a fundamental role in a business plan.
“The Atlântico Program provides an excellent opportunity for participants to benefit from international experiences through three immersion periods – in Portugal, Angola, and Brazil -, countries where they establish contacts and explore opportunities with economic, social, and cultural realities – a broadening of horizons boosted by the local Business Clubs.” – explains Rui Lourenço Gil, scientific director of the new program at Católica Porto Business School.
During the program presentation webinar, participants will have the opportunity to ask questions and obtain additional clarification. You can register here to participate online, on January 19th at 6:30 pm.
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