The Portuguese Spa Association (ATP) and the Portuguese Society of Medical Hydrology and Climatology in partnership with the Chaves City Council will hold the 2019 International Thermalism Congress in Chaves, on the 14th and 15th of November.
The Congress, which will take place at the Hotel Premium Chaves – Aquae Flaviea, aims to bring together the Tourism, Welfare and Health sectors in their diversity and complementarities and create a favorable platform for the development of a growing sector. the B2C communication of the thermal universe.
The Congress, which counts on the High Patronage of His Excellency the President of the Republic and the support of Turismo de Portugal, will integrate five themes for debate over the two working days:
• Development of thermal territories
• Marketing, Marketing and Technology
• Enhancement of the Natural Mineral Water resource
• Management and Innovation
• Medicine and Research
The event will be attended by Portuguese and international entrepreneurs and managers, doctors, geologists, representatives of organizations from various sectors, regional and municipal, as well as other entities and professionals who develop activities related to the Health and Wellness Tourism industry. -Be. Highlights include Project M’s Lars Schaffer who will be in Congress with the support of the Luso-German Chamber of Commerce and Industry to present the “Global Trends in Health Tourism and Wellness” or Alessio Picarella of the Institute for Health – Chianciano Terme to reflect on “Preventive medicine services in thermal environment”.
On the first day of the Congress, the panel dedicated to Marketing, Marketing and Services will be attended by Edson Athaíde, FCB Lisbon, Helena Rodrigues, specialist in Marketing and Medical & Wellness Tourism.
Already on the 15th, the panel on Valorization and Protection of the Mineral and Natural Water Resource will focus on one of the most current themes of contemporary societies, climate change and the impact on thermal activity. Later, during the Management and Innovation panel, Sónia Trindade, representative of Hotel Six Senses, will give her testimony on the management and motivation of HR teams. Also in this panel will be presented the remodeling project of Villa Termal de Monchique.
This congress intends to become part of the annual agenda of the sector and of the Portuguese Spa Association and is part of the new visibility and communication strategy of this association. To ATP President, Vítor Leal, “the main objective is to make this Congress an important event of national and international affirmation of the Spa and Thermalism. We are sure that the Congress is a unique opportunity for knowledge sharing among the main players and stakeholders. Thermalism and Health and Welfare Tourism at national and global level ”.
According to Nuno Vaz Ribeiro, Mayor of Chaves, “Chaves for the thermal diversity, with its fully functioning Thermal Spa, quality of services and uniqueness of its thermal waters, has a huge potential to affirm and contribute to the positioning of this territory. Alto Tâmega as a thermal and wellness destination, aware that natural mineral water is a unique endogenous resource that could boost territorial development and rebalancing throughout the year. ”
The President of the Portuguese Society of Medical Hydrology and Climatology, Pedro Cantista, emphasizes “that this International Congress of Thermalism that takes place in the city of Chaves, marks very positively the cooperation of several entities related to thermalism and medical hydrology. , not only in Portugal, but also at the international level. We will certainly be seeing very interesting and innovative communications from both thermal medicine and the seaside resorts and the spa towns. ”