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Coimbra rose in the national ranking and is now considered the third best city in the country to live, right after Lisbon and Porto. These data are contained in the Portugal City Brand Ranking study, which indicates that Coimbra also leads the Centro Region in the “Business” and “Living” categories.
The Municipality of Coimbra once again leads the Centro Region in the 7th edition of the Bloom Consulting Portugal City Brand Ranking. After a year of interregnum due to the pandemic, the report indicates that the Municipality of Coimbra consolidates, in general, the 5th national position, highlighting the rise of one position in the category “Living“, now being considered the third best city in the country.
The scores were obtained in variables such as “Purchasing power” (6.17 out of 7), “Higher Education Students/Population” (6.70 out of 7), and “Research Living” (6.13 out of 7).
At a regional level, “despite not achieving full in 3 dimensions – the first place in Visitar continues to belong to Nazaré – this year it represents the best “score” in Coimbra since the first edition of the Portugal City Brand Ranking©”.
To calculate this position at national and regional level, scores were assigned to a set of data distributed across the three dimensions that characterize the ranking. Thus, in the “Business” category, Coimbra renews its leadership in the Center Region, highlighting the score obtained in the indicators “Number of companies” (6.04 out of 7), “Variation in the number of companies” (6 .01 out of 7), “Business Surveys” (6.11 out of 7) and “Website Performance” (6.36 out of 7).
In the “Visiting” category, highlight the data related to the “Number of overnights”, with a score of 5.97 out of 7, for the “Visit Surveys”, with 6.03 out of 7, and for the “Performance of Social Networks”, with a score of 5.88 out of 7.
Remember that Coimbra is recognized as the best municipal brand in the Centro Region since the first edition of this ranking, in 2014.
Bloom Consulting Portugal City Brand Ranking measures the impact and performance of the brand of each Portuguese municipality in the areas of “Living”, “Business” and “Visiting”, through an exclusively quantitative methodology, which brings together statistical performance data from platforms online and social media. Specifically, an algorithm generates a general ‘ranking’ that results from the weighting of three other ‘rankings’, which rank the municipalities in three dimensions: “Living”, “Visiting” and “Business” (investment attraction).