Expresso and SIC content will be available at Sapo
Grupo Impresa and MEO signed a partnership agreement for content sharing on the SAPO portal. As of today, Expresso, SIC, SIC Notícias, SIC K, SIC Mulher, SIC Radical, Blitz, Fama Show and Tribuna will have their digital content also available on SAPO.
For Impresa Group, this is a partnership that will further enhance its content, through the SAPO portal, which currently has 4 million pages viewed every day and more than 3.5 million people every month.
With this partnership, SAPO celebrates the connection to one of the leading media brands in Portugal, consolidating the matrix of quality and credibility that guides the relationship with its followers and that contributed to its positioning as Recommended Brand 2024.
In the SAPO Portal, it becomes possible to access news and reports, interviews, programs and opinions, among the collection of text, video and audio content of the Impresa universe, with the signature of some of the most respected professionals in the country.
«We are very pleased with this new initiative with MEO, a historical partner for the Impresa Group. The Group’s information and entertainment brands are now able to reach more audiences, which will enhance our reach and strengthen our digital strategy», underlines Francisco Pedro Balsemão, CEO of the Impresa Group.
«As a leader and strategic asset in the digital field in Portugal, SAPO is home to all Portuguese, having recently assumed a new ambition that goes from the outset through the development and dynamization of an ecosystem of relevant partnerships, value to all its users», says Ana Figueiredo, CEO of MEO. «Innovating every day in this unique role of aggregation and ensuring the diversity and excellence of the content we offer are key parts of how we position SAPO in the future. This conviction and this commitment are now reinforced in this partnership with Impresa Group”», he explains.
About Impresa
Impresa was born with EXPRESSO in 1973, grew with SIC in 1992, and is now a universe of channels and brands. Daily, it produces 7 channels (SIC, SIC Internacional, SIC Notícias, SIC Radical, SIC Mulher, SIC K, SIC Caras) and the largest newspaper in the country, EXPRESSO, sales leader. Every day, 4.6 million viewers contact SIC channels. The group has grown into new business areas such as the streaming platform Opto.
About SAPO
SAPO, the leader in the aggregation, production and curation of content and digital assets, is distinguished by the diversity and relevance of the technological projects it integrates, the services and products it offers and the partner ecosystem that it dynamizes. Based on the strategy of growth and consolidation of an unavoidable brand in Portugal, SAPO is for users and the market a driver of value creation and future.
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