- Continente and Continente Online stores are hosting the Back-to-School Fair until September 21st.
- With a wide variety of school supplies from various brands for all families at the best prices.
- The Cadernão initiative is back with the mission of promoting more environmentally friendly behaviours.
- The brand launches a multimedia campaign with the slogan “We’re back with a bang.”
Life goes by fast, and summer is almost over. It’s time to get ready for back-to-school. Until September 21st, Continente’s Back-to-School Fair returns with everything families need to start a new year in style, including backpacks, pencil cases, notebooks, and many other school items that combine practicality with the latest trends.
“We’re back with a bang” is the motto of Continente’s new multimedia campaign, which will air starting today on TV, radio, digital, outdoor, cinema, and in stores.
Created by Fuel, the campaign, with a lighthearted and humorous tone, captures the typical hustle and bustle of families heading back to school. From the morning rush to the inevitable return to traffic, from preparing snacks and lunchboxes to completing homework at the table. Continente has been part of this routine for 40 years, and this year it’s back with a vengeance – ready for another year with families and alongside those who make it happen, every day.
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