Diageo and SCC renew Guinness Portugal’s exclusive distribution contract

Diageo and SCC – Sociedade Central de Cervejas e Bebidas renewed the contract that provides for the exclusive distribution of the brands Guinness, Kilkenny and Hop House 13 in Mainland Portugal and Islands, both in the HORECA channel and in the Modern Distribution.

The partnership that started in 2007, allows the marketing of three of the most iconic Irish beer brands in the world. Thus, the consumer will continue to find the following references in the national market: Guinness Barrel 30L, Guinness Draft in 44cl cans and 33cl bottles (novelty), Kilkenny Barrel 30L, and Hop House 13 Barrel 30L and 33cl bottles.

“The relationship between Diageo and SCC has been solidifying since 2007, as a result of the sustained growth of brands in Portugal. We are very pleased to guarantee this agreement and continue to work on such relevant and successful brands globally ”, says Boris Miloushev, CEO of the SCC Group. “The renewal of the distribution contract is the result of several years of a solid and successful partnership, guaranteed by the efforts of our teams and our Customers”, explains Boris Miloushev.

“It is with great enthusiasm that we renew our partnership with SCC, the fruit of our long and successful cooperation in Portugal. We believe that this extension of our partnership will reinforce success in the Portuguese market. We are looking forward to the opportunities and growth that we can achieve together with SCC, with our brands and future innovations”, said also Michael Holm, Executive Director of Diageo Eastern Europe.

In the future, distribution and activation will continue to be the focus of this partnership, supporting the sustained growth of brands and allowing SCC’s portfolio to cover all market segments, particularly consumers in Mainland Portugal and the Islands.

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