This post is also available in: Português (Portuguese (Portugal))
ECommerce has grown exponentially. In Portugal, the pandemic accelerated the evolution of eCommerce, with the change in consumption habits.
Currently, more purchases are made online, of greater value and with greater intensity. It is in this context that brands realized the importance of eCommerce to survive the new habits imposed by COVID-19 and the need to prepare their professionals.
Always attentive to the needs of the business world, ISEG Executive Education has just launched a new short-term training for executives dedicated to eCommerce Management. Starting in April of this year, it will last for 34 hours and will have a faculty composed of representatives of the largest eCommerces in Portugal, such as Fnac, Dott, Sonae MC, CTT, Delta, among others.
The program is not only focused on managing eCommerce platforms. It offers an integrated approach that covers the entire business, covering topics such as digital transformation, digital marketing, advertising, business models, logistics, finance, among other topics developed.