EDP is looking for new fado talents

patricia pilar October 31, 2020

2 minutes read

Through this contest, participants will be able to reveal their skills and soul as a fado singer and gain an opportunity for projection in the music scene. The winner of the 1st edition of this initiative will act on the EDP Fado Café stage in the next edition of NOS Alive and record an album with Sony Music Portugal.

Fado singer Carminho is the ambassador of the contest ‘EDP Tanto Fado’, will be part of an exclusive workshop with the finalists and will perform in the grand final, scheduled for December 20. The winner will be chosen by the contest jury in this final.

Registration for the contest opens today, October 29, and can be done at edp.com/edptantofado until November 26 by submitting a theme in video format. The public will be able to vote for their favorite artists until November 29th.

The semifinalists will be announced on December 2 and must submit an additional topic for a new vote, by the public and the contest jury. This results in the choice of the eight finalists who will play in the grand final.

Fado was distinguished as a Cultural and Intangible Heritage of Humanity by UNESCO in 2011, and is also recognized by EDP as one of the most important characteristics of Portuguese culture, which must be preserved and supported.

EDP has its path, as the Official Music Energy, marked by the support of several initiatives related to this musical style, giving the EDP fado café stage its name at the NOS Alive festival, and associating itself with the Fado Madrid Festival, Barcelona, Seville, Peru, Lima, Rio de Janeiro, and São Paulo.

“The creation of the ‘EDP Tanto Fado’ contest reinforces the strategy of supporting Portuguese music and culture, two strategic pillars of the EDP brand, and comes at a time when these initiatives are increasingly important for this sector. We want to once again give voice and stage to new national talents, this time, in the area of fado”, says Teresa Loreto, EDP’s brand director.

Talent contests are not new territory for EDP, which for seven years has supported one of the most important band contests on the market, EDP Live Bands. Exported to Brazil and Spain, this initiative of Portuguese origin has already had the participation of more than 10,000 bands.