Eleven has just announced the renewal of the Bundesliga broadcasting rights for Portugal until 2025. With this renewal, sports fans will be able to continue following the matches, live and exclusively, of what is considered one of the most important leagues in Europe. The agreement enters into force at the beginning of the 2021-22 season, which starts as early as August.
The Bundesliga, Germany’s main football competition, will thus continue to be part of the programming and be broadcast in full on Eleven channels for another four seasons. The games will be broadcast live, in high-definition and exclusively on Eleven, with comments in Portuguese.
The agreement now reached, for Eleven’s markets in Portugal and Belgium, also provides for the renewal of the broadcasting rights of Bundesliga 2, Germany’s second most important competition, and the broadcasting rights of the German Super Cup between Borussia Dortmund and Bayern München, which will take place on August 17, as well as the relegation play-offs in each season.
With three of Europe’s top six scorers hailing from the Bundesliga, including Portuguese André Silva who finished the season with 28 goals, the Bundesliga is known for its fast-paced and exciting football. Last year alone, more than 900 goals were scored, which gives an average of 3 goals per game. In Portugal, Eleven maintains its position as the exclusive “stage” of the Bundesliga and will also continue to entertain local fans through comprehensive and multi-angle coverage of the German first division.
According to Jorge Pavão de Sousa, Managing Director of ELEVEN in Portugal, “This renewal is part of a strategy of renewal and consolidation of the content portfolio that we currently hold for Portugal. These 4 additional seasons are a guarantee that goes beyond the distribution agreements reached and allows to break the maturity of contracts in the next cycle, ensuring the reinforcement of Eleven’s long-term commitment in Portugal.
Basically, this is proof of the trust placed in us by our partners, namely the Bundesliga, where it was a competition that grew in terms of brand awareness in Portugal by 2 percentage digits and a more loyal audience, in part due to the large performance of Portuguese players such as André Silva, Raphaël Guerreiro and Gonçalo Paciência as well as the monitoring that our team has given during these last 3 years.”
For Robert Klein, CEO of Bundesliga International, “Eleven Sports is a reliable partner, whose ambition is to constantly innovate the broadcasting experience for our fans. Extending our agreement in these two markets [Portugal and Belgium] is proof of our intention to continue building the local Bundesliga and, with players like Thorgan Hazard, Koen Casteels, and Raphaël Guerreiro, we have the power of the stars that drive local fans tune in to watch each game.”
The renewal of Bundesliga rights thus joins the batch of renewals and acquisitions that Eleven has been announcing since the beginning of 2021 with the aim of offering the best sports content to fans in Portugal.
