Eleven Sports marks its 2 years of existence in Portugal, and celebrates 5 years since it was created, with a rebranding that represents the ambitious growth plans for the future. Eleven’s new 2.0 strategy aims to expand the brand’s digital ecosystem to democratize sports content for fans around the world.
With regard to the 2nd anniversary of Eleven Sports in Portugal, and the 5th anniversary since the brand was created in 2015, Eleven takes on a new image accompanied by the commitment to a transversal 2.0 strategy.
In addition to the new brand image, Eleven will launch this year a new global digital platform to offer a variety of new sports content to fans around the world. In turn, the Group remains focused and with ambitious plans to guarantee more premium rights for fans over the next few months.
The Group’s bet will continue to be to offer the best of live sport to fans, so this month Lisbon will receive the Quarter Final, Semi Final and Champions League Final and Portugal will receive a Formula 1 GP in Portimão. Both events will be broadcast only at Eleven. For its part, still in this month of August, the Group will start to make available the first football league in Belgium.
The launch of Eleven 2.0 will initially focus on the group’s European markets, including Belgium, Portugal and Italy, with additional territories to be introduced in early 2021. Eleven’s OTT platform and social networks SPORTS will continue to be the strategic pillar of the brand in the long run.
During this rebranding, Eleven will also expand and reinforce its content portfolio with the launch of three new segments, at the Group level:
- ELEVEN WOMEN: This new pillar of the brand will offer fans regular coverage of the Belgian Women’s First Football Division for the first time, with the promise of the existence of a broader global rights program already under development, including the final Games of the UEFA Women’s Champions League this season;
- ELEVEN NEXT: will show a little more about local sport, offering this possibility to fan communities around the world. ELEVEN will transmit to fans all the action of the C series and D series of Italy for the first time;
- NEW eSPORTS PLATFORM: The creation of a new ELEVEN eSPORTS platform that doubles the brand’s virtual offer.
During the suspension of sports competitions due to COVID-19, Eleven broadcast more than 200 eSports events and will now create a premium platform dedicated to these contents.
For Luís Vicente, CEO of Eleven “Andrea Radrizzani, Marc Watson and the rest of our founding group launched Eleven Sports in 2015 with the belief that there was a market for a new type of sports platform that could offer content to fans in a way more flexible, fun and affordable. In the past five years, this is what they have created, along with our more than 400 amazing employees. We have created a global fan community, a portfolio of world-class rights and a series of innovations in the platform that set us apart from our competitors. We interrupt the status quo to democratize access to the best sports content.”
Luís Vicente adds that “We believe that this 2.0 strategy was built on the fantastic work that we have been doing in this industry. This rebranding will bring thousands of hours of additional live content every year and an ongoing investment in premium content. More than ever, we are building the most varied and dynamic content offer possible to reach all fans with the content they want, at the time they want it and wherever they are. More than ever, we support the fans and we do it for the fans”.
For Nuno Miranda, Marketing and Communication director at Eleven “This new image of ELEVEN represents a new era for the Group through the 2.0 strategy. After 2 years of operation in Portugal, and with the 5th anniversary of the foundation of the brand, we remain committed to transmitting the best of sport to fans of the various sports”.
