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“Everyone is Thinking about the Euro” the campaign to support the Portuguese Football Team by SIC

Euro 2024

Portugal takes the field at SIC and to promote the first game of the Seleção das Quinas, SIC developed a campaign to support the national football team.

Under the motto “Everyone is Thinking about the Euro”, this initiative aims to unite the Portuguese around the 2024 European Football Championship. The campaign features the participation of comedian Ricardo Araújo Pereira and his team, presenter Andreia Rodrigues, journalist Bento Rodrigues and commentator José Milhazes. It will be present on television, radio, múpi and digital.

SIC will have a vast team in Germany, marking all the cities where our team plays will be reporter Nuno Pereira. Leipzig, Dortmund and Gelsenkirchen are the stages where the team is expected to win. Another Nuno, Nuno Luz, will not lose sight of Portugal’s opponents. Czechia, Türkiye and Georgia are the obstacles to overcome in the group stage. At the headquarters in Marienfeld, like the 2006 World Cup, there will be reporters Cristiana Alves and Miguel Torrão.

Training sessions, press conferences and everything that happens during the championship will be shown on the SIC and SIC Notícias antenna and, minute by minute, on sicnoticias.pt.

Also noteworthy are the two exclusive interviews from “Alta Definição”. Daniel Oliveira will be talking to two greats from the Portuguese team: Bernardo Silva and João Palhinha.

On the day of Portugal’s debut, “Primeiro Jornal” and “Jornal da Noite” will be shown from Germany.

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