lifestyle

Expocosmética 2025 will simplify the concept of beauty from April 5th to 7th

“It’s just beauty” is the motto of the 28th edition of the largest Iberian beauty fair. Expocosmética hosts the International Hair Show for the first time, with the international team from Toni&Guy as the main attraction.

Challenging the standardization of beauty and valuing diversity are the objectives of the 28th edition of Expocosmética, which will be on display at Exponor – Porto International Fair from April 5 to 7.

The largest Iberian fair in the sector and the main showcase for companies to present their new products in terms of materials, collections and innovative techniques this year’s motto “It’s just beauty”, promotes an inclusive and accessible vision of the concept. of beauty. An invitation to the community to rethink the sector, giving it a more democratic character.

1 4 (5)expocosmetica rdx
Expocosmética 2025

Expocosmética is one of the sector fairs with the signature of Exponor that has registered the greatest success over the years. For Diogo Barbosa, general director of Exponor – Porto International Fair, “we are facing a reference event, which attracts tens of thousands of visitors and is the privileged stage for brands to achieve the visibility they desire among professionals”. The presence of companies in the cosmetics value chain “also represents a great networking opportunity, for establishing partnerships and doing business”.

The 28th edition of the event has one of its biggest attractions in the hairdressing area, with the International Hair Show, which has as its main attraction the international team from Toni&Guy and will present the PROVOKE collection, a legacy of creativity and boldness. This is a unique opportunity to experience some of the most innovative techniques on site, with some of the most renowned national and international hairdressers, who combine practical and theoretical aspects. Toni&Guy has won over 80 British Hairdressing Awards, has won over 100 product awards and is present in over 450 salons around the world. The workshops will take place on April 6th and tickets can be purchased here.

1 26 (1)expocosmetica rdx
Expocosmética 2025

At the same time, the 3rd Edition of the Brand Awards will take place, a competition aimed at new brands divided into categories (aesthetics and cosmetics, hair, makeup and nails) that intend to establish themselves in this competitive sector and that have at Expocosmética a window of opportunity to be able to succeed in the market. All Portuguese companies that have been in existence for less than seven years and have never exhibited at the event can participate. The winning companies in each category will have the opportunity to exhibit at this year’s edition. Concept, brand and online communication are the three criteria that will lead to the jury’s choice.

Registrations can be made until February 25th and the winners will be announced on March 6th. The conditions of participation and the regulations are available here.

Tickets are now available for sale. Tickets for the three days of the fair cost 10€ if purchased in advance online, or 15€ if purchased at the fair’s physical ticket office.

Time:

  • April 5th from 10:00 am to 8:00 pm
  • April 6th and 7th from 10:00 am to 7:00 pm
  • Location: EXPONOR – Porto International Fair

Always confirm with the concert hall or promoter the conditions of access, confirmation of the date or time, ticket place of sale, price, and availability.

Follow us on Facebook, Twitter, Instagram, Youtube, and TikTok and see the exclusive content for social networks.

Show More

mm

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
error: Content is protected !!