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Facebook presents new ways for companies to save time and connect with customers

Facebook is making available to companies using the new page experience, first announced in January, new tools to manage their business page, all without leaving the Facebook app.

For the first time, companies can get involved through their corporate profile, facilitating tasks such as commenting, posting, and liking as a company. With a new business News Feed, separate from the staff, companies can more easily engage with their communities and find relevant content from other companies.

To help companies save time, the Professional Dashboard aggregates all the tools in one place, with more actionable Page Insights. Business owners can also manage their business pages with clearer task-based permissions for administrators, making it easier to control who has access to your page.

As companies continue to use the new experience on the page, Facebook learns what they find most valuable and will continue to invest in other tools they may need.

Facilitate business management on Facebook apps

Later this month, Facebook will launch the most requested features for the Facebook Business Suite, including ways to publish and schedule stories on mobile and desktop, save publications as drafts and edit scheduled publications. These new features will help companies save time and more easily schedule and create compelling content to connect with their customers.

This is based on the Facebook Business Suite announcement last year to help companies save time and stay up-to-date by centrally managing their Facebook pages or Instagram business accounts in applications. The Facebook Business Suite allows companies to perform a wide range of tasks, including posting to Facebook and Instagram at the same time, understanding performance on Facebook and Instagram and managing messages, comments, notifications, and alerts in one place. According to a recent study, 2 out of 3 Facebook Business Suite users say that the interface helps them connect with more customers and 63% of users say that the product helps them to expand their business.

More ways to find the most interested customers

To help companies find better quality customer leads, Facebook is introducing new optimization goals for ad campaigns and other features in lead ads, call ads, and Messenger.

The new conversion goal for lead ads allows advertisers to optimize leads that are more likely to convert than pure volume – connecting them to the best leads faster. In addition to this new optimization, advertisers can also integrate their CRM data with Facebook.

Call ads allow advertisers to connect with customers in real-time, including a ‘Call Now’ button in their ads. The new call optimization goal can help improve the performance of call ads and reduce the cost per call.

Facebook also wants to make it easier for companies to send messages to potential customers. Now, companies can now convert lead ad forms into Messenger templates to follow up on their leads.

The year 2020 brought more people and companies online, and Facebook believes that the future of business communications and transactions will be digital, as it is building new tools to simplify the conduct of online businesses and that respond to the growing needs of people and companies.

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