Forum Aveiro launches emotional campaign to celebrate the 25th Anniversary

To celebrate its 25th anniversary, Forum Aveiro presents an institutional multimedia campaign that evokes the intensity of its deep roots in the city and the strong connection between the mall and the people of Aveiro.

More than a celebration, this campaign is a testament to the two and a half decades of continuous presence, reinforcing the notoriety and impact of this iconic shopping center in the lives of every citizen.

The campaign highlights the significant relationship between Forum Aveiro and the city’s inhabitants, highlighting how this shopping centre, the first open-air shopping center in Portugal, has been a fundamental pillar in the growth and development of Aveiro since its opening in 1998.

In a moving journey through the collective memories of the people of Aveiro over the last 25 years, this campaign highlights the central role of Forum Aveiro in unforgettable moments – from the first walk with grandfather, to the taste of the first ice cream, to romantic encounters at sunset, to looking for the perfect prom shoes or first home decor.

Patented in online and offline media, this campaign also marks the beginning of the festivities for the anniversary of Forum Aveiro, which will culminate on the 30th of September with a day full of surprises and an unforgettable musical concert.

Between June and July, the Forum will exhibit an urban art exhibition, which will pay tribute to the city of Aveiro and will bring impressive works of art with a direct connection to the most iconic landmarks in the area.

Forum Aveiro invites all its visitors to join the party and promises to surprise with various initiatives over the coming months. This is a time to celebrate, remembering shared history and looking forward to the future with enthusiasm.