Designed for the tennis court, Fred unveiled his first polo shirt in 1952, never imagining the cultural impact his brand would have.
From movie stars to football fans to the music world – Fred Perry has been adopted by countless subcultural groups and pop culture icons over the years. Now, 70 years later, they join the Design Museum to trace their legacy.
To commemorate the 70th anniversary of the unveiling of the first Fred Perry Polo Shirt, it now opens at London’s Design Museum on 10 June, a showcase of the brand’s evolution and enduring global appeal.
“Fred Perry’s polo shirt has had a significant impact on British design and cultural history since its launch in the 1950s,” says a spokesperson for the Design Museum. “This exhibition will celebrate the way the brand, and the Fred Perry shirt, in particular, encapsulates identity in fashion.”
Visitors will be able to explore the company’s beginnings in Britain in the 1950s, through archival material from early prototypes, as well as explore the complexities of identity – a legacy that continues to influence the brand’s character. This exhibition will delve into Fred Perry’s unique relationship with music devotees such as Amy Winehouse, Sam Fender, and Gorillaz.
The exhibition will be free for visitors and will take place at the Design Museum’s Helene and Johannes Huth Gallery between 10 and 19 June 2022.
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