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Thinking about the future of tourism, Hotel Ads, Google’s metasearch platform, has become free for hotels and travel agencies around the world.
The platform has hotel booking links, which show the price and availability in real-time for the specific dates of users’ travel. Google is now making these links available free of charge, helping partners to resume tourism as soon as the pandemic allows.
Partners who already participate in the Hotel Prices and Hotel Ads API do not need to take any further action to appear on the free booking links. Any hotel or travel agency is eligible to participate through your Hotel Center account.