The campaign has a clothing line for the youngest, which was presented today in the Chiado store that during the afternoon had some activities dedicated to the younger ones.
“We only have one planet and we all have to come together to preserve it for the next generations.” This argument was enough for H & M to join WWF once again with a line to help get the message across urgently. side and on which even children can not be indifferent.
So it could not be otherwise: the collection is all made with sustainable materials, where organic cotton is the protagonist and intends to alert to the specific case of endangered wild animals such as tigers, snow leopards, polar bears, whales, elephants and penguins.
In addition to warning of a serious problem, the collection to be sold in more than 50 markets will revert 10% of the profits from this collection to WWF’s conservation work. Still, it is expected to “also inspire a new generation of environmental champions,” says David Bloch, Director of Corporate Marketing Partners at WWF International, who sees this collection as proof that “it is possible to consciously produce scale clothing, both for the environment and for the little ones. ”
The collection, which has pieces for babies and children up to the age of 14, is all in pastels and neutral colors, and features the most comfortable pieces such as sweatshirts, leggings or hooded dresses. It is the second collection of this partnership that follows that launched in 2010, where the focus was WWF’s maritime work, the World Wide Fund for Nature.