The new generations tend to value healthier lifestyles, a growing trend that has led Heineken® to launch Heineken 0.0 on the national market this Thursday, becoming the pioneer of the premium beer segment in Portugal.
In an event focused on innovation, which took place at Praia in the Park and was attended by more than 100 distinguished personalities from the business sector, Heineken® presented first hand this alternative faithful to the brand identity since 1873, which appears as a clear answer to the needs of consumers, who are looking for more and more new options in their daily lives.
A different lunchtime, in which all the participants had the opportunity to participate in an exclusive networking session moderated by the presenter and actress Ana Sofia Martins, with guest speakers Pedro Santa-Clara and João Cotrim de Figueiredo. Two reputed entrepreneurs who debated various issues related to current trends, such as changes in lifestyles, honoring the presentation of Heineken 0.0, which was given by Filipa Magalhães, marketing representative of the Heineken brand.
This launch, which is part of a worldwide trend, aims to provide the Portuguese consumer with a product for all occasions. As in other countries, we expect to double the growth of the segment in the Portuguese market, “explained Filipa Magalhães.