Heineken Silver refreshes connection to music and celebrates with tickets offer
The ‘Heineken Silver Sessions’ concept reinforces the presence and increases the pace of the brand in music events. The warm-up will be done with the flavor of a Heineken: until the 31st of July, consumers are entitled to win prizes that are ‘music to the ears’.
Heineken will strengthen its connection to the world of music, renewing its strong presence at NOS Alive, but also making its debut with activations at the NEOPOP festival, at Brunch Electronik, and at exclusive Fox parties at Universities. The brand continues to refresh its connection with consumers and, therefore, until the end of July, it will also offer tickets to some of the most anticipated music events of the year.
The association of Heineken with music is made through its most recent innovation, Heineken Silver, and is embodied in the “Heineken Silver Sessions” concept, through the motto: “Live music at your own pace”. The campaign is already on air on TV, digital (geotargeting), social media, billboards, and billboards (OOH). The brand will also be present on relevant music platforms, such as Spotify and Blitz.
Filipa Magalhães, marketing manager for Heineken in Portugal, explains the concept: “Music means something different to each one of us. If everyone lives it in their own way, Heineken moves to the rhythm of each one, who likes to party, who is an artist, or who simply admires artists. The most important thing is that everyone can experience the music at their own pace. And with the ‘Heineken Silver Sessions’ concept, which will be transversal to all associations of the brand to music, we managed not only to respect individuality but also to bring together those who have something in common”.
Until the 31st of July, Heineken is also promoting an initiative that promises to be a good warm-up for festival-goers, as the prizes include entries to NOS Alive 2023, NEOPOP, Brunch Electronik, and even FNAC gift cards. To compete, simply buy a Heineken beer (Original, Silver, or 0.0, in a bottle, draft, or can) at a bar/restaurant or six bottles/cans at supermarkets and hypermarkets and upload the receipt on the brand’s website: Heineken.pt.
The presence of Heineken Silver in music will be amplified by ambassadors Bárbara Bandeira, Ivandro, João Sousa, and Sofia Barbosa, in a team of digital influencers that also includes other tactical profiles, such as Artur Catfish, Carolina Castelinhos, Cláudia Pascoal, Luís Marvão, Mariana Ribeiro and Miguel Paraíso.
Events with the presence of the Heineken brand:
NOS ALIVE: 6th to 8th July (Passeio Marítimo de Algés, in Oeiras);
BRUNCH ELECTRONIK: from July at Lagoa Branca, Tapada da Ajuda;
NEOPOP: August 10th to 12th (next to Fort Santiago da Barra, in Viana do Castelo);
Exclusive Heineken Silver Party:
FOX Universities Party – 12 May, Lisbon
Always confirm with the concert hall or promoter the conditions of access, confirmation of the date or time, tickets place of sale, price, and availability.
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