Heineken® will ‘drive’ an F1® pitwall to a consumer’s home

With the FORMULA 1 HEINEKEN GRAND PRIZE OF PORTUGAL 2021 about to start, which takes place between April 30th and May 2nd, Heineken® beer decided to promote a digital quizz, which will reward a Portuguese consumer with a unique experience.

To celebrate the second race in Portugal in 6 months, after 24 years without a Grand Prix, and due to the impossibility of a public presence on the stands of the Autódromo Internacional do Algarve, in Portimão, Heineken® will offer a replica of an F1® pitwall structure to the winner of this competition, in order to bring, as much as possible, the experience of reality. The prize will include an iPad Air with access to Formula 1 TV for a month, a Sony television, a pair of headphones, four Heineken® glasses, a Heineken® Blade (on lending for a week) and one eight liter barrel of Heineken® 0.0 beer.

Entitled ‘Heineken Instagram Prix’, this quizz will take place on the official Instagram page of Heineken (@heinekenpt), between 10 am on the 23rd and 9 pm on the 26th of April, and consists of a series of 21 questions about F1® and Heineken ®, which will be published in story format. The winner will be considered the participant who, during the activation period, has answered more questions correctly.

In this way, Heineken® beer invites its consumers and F1® fans, to participate in this pastime and to join the biggest motoring party in the world.

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