IPS makes diagnosis of the wine sector in the Setúbal Peninsula

The Polytechnic Institute of Setúbal (IPS) is developing a diagnosis of the wine sector in the Setúbal Peninsula in the context of the pandemic, which will result in a strategic roadmap for mitigating impacts.

Entitled RoadWine, the project, which started in early March, will be presented publicly this Friday, the 30th, through a webinar directed to the community, with special involvement of stakeholders with direct and indirect action in the sector.

The session, via the Zoom platform, is scheduled for 10:00 am, divided into two thematic panels, namely “Resilient business models in different contexts” and “Mitigation strategies for the sector – Crisis scenario and Day After Covid19”. The opening of the event is in charge of the president of IPS, Pedro Dominguinhos, followed by the presentation of the project, in charge of its coordinator, professor Teresa Costa, from the Higher School of Business Sciences (ESCE / IPS).

The debate has the contribution of representatives of some of the most important wine producers in the region, namely Márcio Ferreira, from Casa Ermelinda Freitas, Nuno Cancela de Abreu, from Herdade de Gâmbia – Sociedade Agrícola Boas Quintas, and João Serra, from Quinta de Alcube. Sónia Vieira, from the ViniPortugal organization, manager of the Wines of Portugal brand, and Rodolfo Tristão, professor of Enogastronomy at the Estoril Higher School of Hotel and Tourism (ESHTE), are also speakers, addressing the themes of internationalization and wine tourism.

The exploratory study, funded by IPS following an internal competition, involves two IPS research centers, in the fields of Business Sciences (CICE-IPS) and Energy and Environment (CINEA-IPS), ESHTE, the Regional Wine Commission of the Peninsula from Setúbal, Brandir – Strategic and Operational Marketing and CITUR – Center for Research, Development and Innovation in Tourism.

Over the course of a year, the work team will have the tasks of knowing the sector’s constraints at hand, identifying strengths, opportunities and key stakeholders for their recovery, as well as determining which characteristics differentiate the producers that are managing to respond better to the crisis. As a result, a roadmap will be proposed that includes strategic options for mitigating the impacts of the crisis in the wine sector in the Setúbal Peninsula.

In the future, it is expected that the exploratory project RoadWine can be replicated in different regions of the country, through a benchmarking study that can enable the sharing and adoption of good practices, not only for the recovery of the sector, but also for its continuous reinvention and better preparation to face crisis situations.

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