Following the renewal of its brand identity, ISEG is now betting on a large multi-media advertising campaign to communicate the signature “Open minds. Grab the future”, created by the brand strategy consultant Saint Pirate and the producer el-Hey.
In the year that celebrates 110 years of history, the campaign reflects the modernity of ISEG and the determination to be close to the essence of each one. What is the first school of economics and management in the country reaffirms its mark of rigor, pluralism, humanism and the vanguard of thought and innovation.
“The positive energy that is felt today at ISEG, had to have a translation in our communication” explains Clara Raposo, president of ISEG. “We are a school that truly teaches, with depth and demand, but that is at the same time a genuinely human and collaborative school. This campaign reflects our spirit of inclusion and the coexistence with the arts and creativity, which are indispensable elements for the new generations of managers and economists.”
The whole campaign starts from ISEG’s DNA and is based on a central insight: “the future of the economy and management is made up of different talents”. ISEG, with its culture of rigor, collaborative thinking and innovation, is open to these different profiles, inaugurating a “next level” of teaching and knowledge in Portugal.
It is a campaign that involves a 60” film and fourteen graphic pieces to communicate four complementary approaches (institutional; undergraduate degrees; masters and executive training), which will be shown in an on and offline media plan.