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The new Peugeot logo is now known

The new Peugeot brand identity is presented, with a new logo in the form of a coat of arms that now focuses on the head of the iconic lion on a black background, in a retro design image that recalls the symbol that can be seen in the 404 model of the decade of 60.

The lion has been representing the French brand since 1850 – even before the car range – and should be introduced for the first time in the Peugeot 308 model.

The new logo was developed at Peugeot Design Lab, the French brand’s Global Brand Design studio, and is the 11th since the brand’s birth. For Peugeot, this new logo aims to give the brand a more qualitative and elegant positioning.

The launch of the new logo is accompanied by a new campaign, entitled “The Lions of our Times”, which aims to involve customers in the universe of the French brand. A line of lifestyle products is also launched, including clothing, leather goods, fashion accessories, electronics accessories, tableware, stationery, packaging and miniatures, among other products, all with the new logo.

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