2022 has been a special year for singer-songwriter Jão. Even before the year ends, the artist has one more special novelty to offer his fans.
The Brazilian artist accepted Vevo’s challenge and is part of the “Vevo Official Live Performance” video project, being the first musician from our brother country to receive this distinction. Other artists such as Billie Eilish, Ariana Grande, and Doja Cat have already participated in the initiative as well.
The “Official Live Performance” is therefore an initiative in which Vevo selects artists and, through a collaborative creative process with some of the biggest names in music today, records exclusive performances of each track chosen by the artist in a special location. J recorded the tracks in July this year, in São Paulo. The project is now available and the singer presented the hits “Meninos e Meninas”, “Idiota”, “Doce” and “Essa Eu Fiz Pro Nosso Amor”.
“We were really excited to finally have the opportunity to partner with Jão on his performances,” says David McTiernan, Head of Artist/Label Relations & Digital Marketing at Vevo.
From start to finish, Jão was very collaborative, present and focused. “Producing content with artists who have such a clear creative vision is incredibly rewarding for everyone on our team, and we strive to make the experience equally rewarding for artists and their fans. These videos are the perfect blend of creative vision, vocal range and artistic prowess of Jão and we are excited to introduce them to their global network of fans.”
Born in the small town of Américo Brasiliense, in the interior of São Paulo, Jão conquered Brazil with his unusual timbre and his romantic style, crossing the Atlantic and successfully conquering the Portuguese with the single “Idiota”. His critically acclaimed debut album “Pirata” released in October 2021 has broken records and surpassed over 120 million streams. “Idiota” currently exceeds 61 million streams on Spotify alone. The track was in the Top 20 in Brazil and Portugal.
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