JD Sports, a British multinational, opened its 15th store in Portugal last October 13th. This time, the chosen destination was the Palácio do Gelo Shopping Center in Viseu.
The store, with a total of 295 m², 178 m² of which dedicated to the sales space, has 17 employees, and will provide the latest trends in urban fashion and lifestyle, with men’s and women’s clothing and men’s, baby and baby from the main brands of the market such as Nike, adidas, New Balance, Vans, Converse or Reebok, as well as the own brands Supply & Demand and Pink Soda.
The opening party featured DJ Sir Arthur, hip-hop and break-dance dancers, hostesses distributing merchandising and a draw where the winner took home 12 pairs of tennis. There was also the presence of Miss Viseu, Ana Sofia Ferreira.
JD Sports continues its expansion in Portugal, already counting on 15 stores, and new openings promised until the end of the year.