“Be Who You Are (Real Magic)” is the first original track featuring Jon Batiste, NewJeans, J.I.D, Camilo and Cat Burns, released with more artist songs to be released for the COKE STUDIO™ program
Coca-Cola released the first original song to kick off the second season of the COKE STUDIO™ global music platform, which brings together the most exciting emerging and innovative artists from all corners of the world to create “Real Magic”. The new song, titled “Be Who You Are (Real Magic)” – was written and performed by Grammy-winning American songwriter and musician Jon Batiste, and features guest artists NewJeans, J.I.D, Camilo and Cat Burns.
Coca-Cola’s “Real Magic” philosophy celebrates the magic of human relationships and the belief that our differences make the world a richer and more interesting place. It’s a celebration of real-life moments and the magic that happens when people come together. First launched in Pakistan in 2008 and relaunched globally in May 2022, COKE STUDIO™ returns this year bigger and more challenging with new song releases from artist partnerships and a program of festival sponsorship’s, live performances, AR and digital content, allowing audiences to discover new music wherever they are in the world, from May to September 2023.
As a platform that celebrates collaboration without borders, COKE STUDIO™ has brought together Verve Records/Interscope/UMG artist Jon Batiste with some of the biggest artists in innovative music of the moment from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines. These artists have created 9 new multi-artist collaboration songs and exclusive COKE STUDIO™ sessions from each artist, which will be released on all music platforms in June and July.
The anthem and video for “Be Who You Are (Real Magic),” is a celebration of the power of staying true to yourself. The theme reflects on the idea that it is when people are authentic and accept each other’s differences that “Real Magic” happens. Written by Jon Batiste, in this song the artist collaborates with the group NewJeans, surpassing the limits of K-Pop; Latin Grammy-winning Colombian pop artist Camilo; Cat Burns, British singer nominated for the BRITs Awards & Ivor Novello and J.I.D., eclectic rapper born in Atlanta.
