Realizou-se este fim de semana a cerimónia anual dos Iberian Festival Awards que, promovidos pela Associação Portuguesa de Festivais de Música (Aporfest), têm como objetivo reconhecer o que de melhor se faz nos eventos de música em Portugal e Espanha.
E, este ano, o prémio de melhor ativação de marca em festivais nacionais, decorridos em 2022, foi atribuído à PRIO, nomeadamente, à iniciativa “Like A Bus”, executada pela Universal Music Portugal, e que permitiu levar 90 jovens aos festivais Sumol Summer Fest, Super Bock Super Rock e MEO Sudoeste, em grande estilo.
Para além da viagem de ida e volta para cada um destes eventos, os vencedores do passatempo da marca receberam bilhetes para todos os dias do festival, passes de campismo e kits de festivaleiro, mas a grande surpresa foram as atuações de alguns artistas durante o percurso (T-Rex no Sumol Summer Fest, Capicua no Super Bock Super Rock e ProfJam no MEO Sudoeste), que tornaram a experiência inesquecível. Para finalizar os vencedores ainda tiveram acesso a uma visita ao backstage e camarins dos artistas. Para quem não teve oportunidade de acompanhar, aqui fica um recap do que aconteceu:
For Ana Pinho, Marketing Director at PRIO:
“Winning “Best Brand Activation” on national soil is always a source of pride when our territory and market are exactly national. Above all, it validates the unsurpassed work of our team and our tireless partners in the search for something truly unique.
Music is a vehicle of emotions that unites PRIO with young people. Living up to our motto “Energia Para Mudar”, we see the creation of unforgettable experiences as being essential to inspire youth for the change they so desire to see in the world.
It is also an exemplary sign of how an industry typically seen as being more traditionalist can surprise in a fresh and irreverent way.”
“At Universal, we strongly believe that unique experiences like this, where fans experience something truly special with their favorite artists, are the right way to create lasting emotional connections. And this is valid for the relationship between artist and fan, but also for brands such as PRIO – with whom we have established a fantastic partnership – and their customers. We were very happy with the news.” Hélio Silva, Head of Music & Brands Universal.
“At Música no Coração we believe that music unites and brings people together and that a Festival often becomes a remarkable memory. We exist to create unique spaces for connecting artists and their audiences, making each Festival a unique experience, and for that, we challenge and rely on our partner brands. PRIO understood this mission of ours in a very clear and particular way, contributing to enriching these experiences. We are therefore very pleased that this work has been recognized.” Paula Oliveira, Director of Marketing and Communication at Música no Coração.
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