LLYC Venturing wants to invest in digital marketing startups, AI and IoT

  • The investment vehicle, with an initial allocation of up to 5 million euros, seeks to grow the business ecosystem in countries where LLYC is present
  • The focus will be on startups in the communication sector, with high growth potential, technologically based or with innovative business models

LLYC Venturing, a corporate venture initiative by LLYC (Llorente y Cuenca) aimed at investing in startups with high growth potential in their early stages, has just been born and plans to invest up to a maximum of 5 million euros in 20 projects in the next four years.

This investment vehicle will focus on key markets where the company operates, in Europe and South America. In addition to financing – which will vary between 50 and 500 thousand euros per project -, the company plans to assume a minority percentage of the capital, seeking to leverage the investment upon entry of LLYC Venturing. The projects will be analyzed by a team led by Marcos Aubeso, Investment Director at LLYC Venturing, and approved by an investment committee formed by Luisa García, CEO Europe; Alejandro Romero, CEO Americas; Adolfo Corujo, Chief Strategy & Innovation Officer; Marta Guisasola, CFO, and Francisco Sánchez Rivas, member of the board of directors of LLYC SA. The funds come from the consultancy LLYC (Llorente y Cuenca SA).

The companies in which LLYC Venturing wants to invest will be focused on the following sectors: software for digital marketing, artificial intelligence focused on communication and marketing, blockchain companies that make it possible to transform communication, IoT (Internet of Things) that improve the persona/machine communication and virtual reality companies that help improve immersive experiences.

With this investment vehicle, LLYC reinforces its commitment to innovation, to satisfy the solutions demanded by customers. Its constitution is part of the launch of the Deep Digital Business (DDB) offer, which, in four years, should represent half of the consultant’s turnover.

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