LOLA-NORMAJEAN creates the “Spectacle of the IRS” to support the Portuguese Red Cross
LOLA-NORMAJEAN created the ‘Spectacle of the IRS’, as an innovative form of thanks, in which the first 1,000 people to consign 0.5% of their IRS to the Portuguese Red Cross will have exclusive access to a ticket for the concert via streaming Salvador Sobral.
The IRS consignment campaign of the Portuguese Red Cross has the participation of Júlia Pinheiro, Ana Marques and Rui Unas, who are well known to the public and who embraced this cause.
This campaign by LOLA-NORMAJEAN featured a first phase of pre-consignment until March 30 and now the second phase dedicated to consignment that will run until June 30.
The objective is to encourage solidarity for all, by assigning the IRS to the Portuguese Red Cross, so that the institution can continue its work helping those who need it most, especially in a year when requests for help increased exponentially due to the pandemic.
“In addition to encouraging people to help good causes, an example of which is the work carried out by the Portuguese Red Cross, they also have the opportunity to watch an excellent show by Salvador Sobral. The communication developed by LOLA-NORMAJEAN for this campaign wanted to send a positive message, light and involving the support of everyone, as was the case with Júlia Pinheiro, Ana Marques and Rui Unas who have also been associated since the first hour ”, says Leandro Alvarez, CCO of LOLA-NORMAJEAN.