“March, month of bulk”
Zero Waste Lab and Maria Granel launch national bulk campaign
- 31 days to inform and raise awareness among the Portuguese about the importance of bulk consumption
- The campaign starts on March 1 with an agenda of initiatives from north to south of the country in neighborhood stores selling in bulk
- Closing event on March 30th to mark International Zero Waste Day
“March, the month of bulk” arrives in Portugal on the initiative of Zero Waste Lab and Maria Granel, with the aim of raising awareness among the Portuguese of the importance of bulk and supporting all players in the sector, from retailers to suppliers and consumers.
Knowing that bulk is a potential tool for combating food waste (by allowing better planning of quantities) and that it plays an important role in reducing the waste produced (through the elimination of reusable packaging by reusing containers), the initiative believes that the contribution of bulk is crucial for achieving SDG12, related to sustainable production and consumption.
“It is urgent that we mobilize the Portuguese towards bulk consumption, which is why this movement is aimed at raising awareness with individual and community strength. For a month we will celebrate Granel, uniting consumers, distributors, activists, and environmental associations in a common national agenda of initiatives in neighborhood stores selling in bulk, media articles, online conversations, and debates, and digital content to be disseminated by various means ”, shares Sara Morais Pinto, co-founder of Zero Waste Lab and coordinator of Liga-Ação.
The initiative has the institutional support of the European Commission, Associação Zero e Deco, and is bringing together a strong network of ambassadors that includes activists and other personalities who will contribute to the message reaching an even larger audience, through digital content shared in your social networks. Ana Varela (actress), Isabel Silva (digital content creator), Joana Guerra Tadeu (activist), Joana Limão, Catarina Canelas (journalist), Joana Seixas (actress), among others, are some of the more than 20 names that have already joined the campaign.
The national agenda (with events of different nature from north to south and islands) is now available for consultation on Peggada (an online project that connects the most sustainable businesses in the country with consumers who want to have greener day-to-day) and also on the social networks of Liga-Ação.
The campaign will feature a closing event on March 30, the day the UN marks International Zero Waste Day for the first time, with a debate with political and civil society representatives and the launch of a petition for the revision and flexibility of the bulk regulation.
In addition, and with the support of the www.agranel.pt platform, with the collaborative contribution of citizens, the network of bulk projects throughout the country will be updated.
It should be noted that the platform “Liga-Ação- towards zero waste” is an active citizenship project funded by EAA GRANTS, promoted by the initial consortium of Zero Waste Lab, Circular Economy Portugal, Maria Granel, and FOE Norway- which allowed to centralize and systematize the actions of the national working group for the bulk sector, boosting the co-creation of this campaign that aims to democratize bulk.
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