The new image of olive oils from Cooperativa Agrícola de Moura and Barrancos was awarded in two of the most prestigious international competitions for extra virgin olive oil.
The Los Angeles International Extra Virgin Olive Oil Competition, the fifth-largest competition in the world, awarded a Silver Medal to the new packaging of Moura dop olive oil, in the art/illustration category, which distinguishes the use of an original illustration as a key element of design.
In Madrid, the Selection Lot of the Cooperativa Agrícola de Moura and Barrancos deserved a Bronze Medal at the EVOOLEUM Packaging Awards 2020, in the category of Best Retail Design. The competition jury, organized by Grupo Editorial Mercacei and the Spanish Association of Municipalities of Olive Oil, highlighted the fun shape of the bottle, which “preserves, at the same time, elegant touch on the label thanks to the colour, printing and typography used”.
It was at the end of last year that the Cooperativa Agrícola de Moura e Barrancos presented a new corporate identity and a rebranding of its olive oil brands, with the signature of Rita Rivotti’s agency. Celebrating 65 years of existence, the largest olive oil production cooperative in Portugal, it set itself the objective of bringing contemporaneity to the packaging of its renowned oils, without forgetting its origin and tradition. The two design awards now won thus bring international recognition to the strategy for change.
About the Moura e Barracos Agricultural Cooperative
Founded in 1954, the Cooperativa Agrícola de Moura e Barrancos is the largest olive oil production cooperative in Portugal. With 1300 olive-growing partners and 50 workers, it produces more than 7000 tons of olive oil annually, mainly for the national market. Moura’s Olive Oil was the first Protected Designation of Origin in Portugal.