A lot of party, music, and excitement at the 39th Anniversary of Amoreiras

• The celebration includes a concert by Rui Veloso Trio, free access to the viewpoint, gifts, discounts, and activities
• A reading session of the future, cocktails, illuminated cotton candy, makeup, and virtual reality are some of the activities available
• Offer of a trip to Madeira, Pilates classes at the viewpoint, and a meeting with the mascot Ronald McDonald for the little ones are examples of the many gifts, activities, and surprises prepared for this anniversary
• The Amoreiras Shopping Center celebrates its 39th anniversary this year and invites everyone to a party where you can celebrate with plenty of music, excitement, activations, and offers. On September 25, the most awaited day by visitors to the shopping centre returns: Amoreiras Shopping Day.

This year’s theme “Look Forward” is associated with the concept of its institutional campaign “WOW In Progress”, which refers to transformation, movement, and future, stating that the best is yet to come.

In 2025, Amoreiras Shopping Center will celebrate 40 years of activity, and as such, several changes are being made to start this new decade with a renewed and even more sophisticated look.

A session focused on predictions for the future, cocktails, illuminated cotton candy, makeup, and virtual reality are some of the activations that shopping visitors will have access to throughout the day. In addition, it will be possible to enjoy the best view of the city of Lisbon at the Amoreiras 360º Panoramic View for free. The viewpoint will be open to the public from 10 a.m. to 10 p.m., with a DJ Party scheduled from 5 p.m., featuring DJ Poppy in a commercial House, perfect for an afternoon of dancing and joy.

For music lovers, the party program does not end here. From 12:30 p.m. to 4:00 p.m., it will be possible to have fun with the energetic DJ John Goulart on the second floor, near the dining area. Throughout the shopping centre’s corridors, between 12:30 p.m. and 3:30 p.m., an “out-of-the-box” duo will entertain customers, accompanied by saxophone music.

Every year, the stores join the celebration and offer new experiences to Amoreiras Shopping Center customers, surprising visitors throughout the day as they walk through the corridors. From offering a trip to Madeira to Pilates classes at the viewpoint or, for children, the chance to meet the mascot Ronald McDonald, there are many activities, discounts, and surprises available to make this anniversary unforgettable.

To close the day on a high note, at 8 p.m., Rui Veloso, accompanied by Alexandre Manaia and Eduardo Espinho in a guitar trio, will treat the audience to an intimate concert. From Central Square, visitors will have the opportunity to witness an unforgettable and emotional moment, where hits spanning several generations will be remembered.

Amoreiras Shopping Day is one of the most important days for the shopping centre and also the most awaited by its visitors. As such, everything is meticulously planned to provide a unique and surprising day, full of excitement from opening to closing.

Always confirm with the concert hall or promoter the conditions of access, confirmation of the date or time, ticket place of sale, price, and availability.

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