Nectar interactive video game ensures brand engagement at major events

Bee Engineering brand Nectar Interactive has developed for Galp a video game for brand activation at the Rock in Rio Lisboa 15th Anniversary party which took place from September 6-8 at the Belém Tower. With the introduction of Galp Runner, The brand provided visitors with a truly interactive entertainment experience. In the course of the game, players had fun trying to get as far as possible on the leaderboard.

For three days the advergame was played about 600 times by over 300 participants. The energy label awarded prizes to the participants and offered three double trips to Rock in Rio Brasil to the top three of each day and three double tickets to Rock in Rio Lisboa for runners-up – success was guaranteed for everyone.

Galp Runner is a classic endless runner game inspired by the Galp universe, whose goal is to pick up as many gas bottles and light up the streets with Galp energy. To keep the main character running continuously, the player must press the button that moves Galp’s orange platforms up or down to avoid the obstacles in the scenario. The game ends when the player is against an obstacle or unable to advance further in the game scenario.

Nectar Interactive devised and made the video game for Galp through the Honey Shake Advergames solution. Galp Runner made its debut at the S. Mateus fair in Viseu on August 8, having already been played by thousands of people who visited the fair that celebrated 627 years of continuous activity.

For André Santos, Product Manager at Nectar Interactive, “We are extremely pleased to have developed Galp Runner. We are delighted to see Galp adopt new interactivity tools in its presence at events where thousands of people interact with the brand in a fun way. ”

Launched in June, Bee Engineering’s brand Nectar Interactive aims to help brands improve performance, engagement and recognition metrics through gaming solutions such as Advergames and Gamification.

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