The measure will be implemented as of February and is part of a commitment to sustainability that was taken over by the brand.
Nestlé will eliminate all plastic straws from its products as part of its commitment to making 100% recyclable or reusable packaging by 2025. The main goal is to avoid plastic waste.
“Our broad vision and our action plan define our commitment and our specific approach to address the issue of plastic packaging waste … We are determined to look at all the options to address this complex challenge and to adopt several solutions that can have an impact on the present, “Nestlé CEO Mark Schneider said in a statement.
In order for the goal of making all packaging recyclable or reusable to be met, Nestlé will begin by removing plastic straws from the market, replacing them with “alternative materials such as paper as well as innovative designs to reduce waste.”
Nesquik, the chocolate powder and also one of the brand’s best-known products, will win a new paper packaging in the first quarter of this year.
Nestlé Waters brand plastic bottles will also include 35% recycled PET by 2025 globally. Recycled PET is a thermoplastic that can be transformed several times when subjected to high temperatures.
“We believe in the value of recyclable and compostable paper-based materials and biodegradable polymers, especially where there is no recycling infrastructure,” concludes Mark Schneider.