NOS Alive returned to media leadership

Festival dominated media and social media attention

In the month of July, NOS Alive regained the title of leader of the Cision Ranking of the Summer Festivals Marathon, with close to two thousand news articles.

The festival, which took place on the 6th, 7th, and 8th of July, recorded more than 25 hours of exposure on national television and radio. The second day of the festival was the one that brought together the biggest media exposure with close to 300 news stories and more than seven hours of exposure.

Super Bock Super Rock rose to second place in the ranking, with 457 news stories and more than seven hours of exposure on national television and radio. The starting day of the 27th edition of the festival, July 13th, was the one that received the most media attention. The first of the festival’s three days featured The Offspring as headliners, joined by Franz Ferdinand, Black Country, New Road, Father John Misty, Róisín Murphy, and LX-90.

Closing the podium and with an increase of four positions, MEO Marés Vivas recorded 487 news items and close to two and a half hours of exposure on national television and radio. The first day of the festival brought together the largest volume of information, with emphasis on the news about Da Weasel’s second concert, since the band returned to the stage, in 2022.

With 242 news items, Cool Jazz Fest occupied fourth position, followed by MEO Sudoeste with 192 mentions. In descending order, this ranking also includes MEO Kalorama, Primavera Sound Porto, Vodafone Paredes de Coura, Sumol Summer Fest, and Sol da Caparica.

Summer Festivals on Social Media

In terms of social platforms, in July the top 3 are in line with the media ranking. NOS Alive remained in first place in the ranking, with 4,469 mentions and more than one million interactions. Twitter represented 69% of total references, but it was Instagram that had the largest number of interactions. Super Bock Super Rock follows, occupying second place with 725 publications and more than 93 thousand reactions, of which 70% were on Instagram. Closing the podium is MEO Marés Vivas with 646 mentions and more than 242 thousand interactions.

MEO Sudoeste occupied fourth position with 257 publications, followed by MEO Kalorama with 197 mentions. In the last places in the ranking, in descending order, are RFM SOMNII, Sumol Summer Fest, O Sol da Caparica, Cool Jazz Fest, and CA Vilar de Mouros.

About the Summer Festivals Marathon

The Summer Festivals Marathon – Ranking Cision is a study carried out on an ongoing basis by Cision, which analyzes the evolution of the media coverage of various music festivals held in Portugal throughout the year.

The work carried out by Cision within the scope of festivals was recognized in the third edition of the Iberian Festival Awards, where Cision was distinguished with the Iberian ‘Best Service Provider’ award.

The media performance achieved by each festival is calculated taking into account the Cision communication evaluation methodology, which considers the number of news identified, the space or airtime occupied, and the viewing opportunities taking into account the audiences reached.

The object of analysis of this study is all the news relating to the different festivals, broadcast in the Portuguese editorial space, in more than two thousand media (television, radio, online and press). In this case, the ranking reflects the result from July 1st to 31st, 2023, with the different festivals being ordered by the position achieved.

Data relating to social networks was measured using the Brandwatch platform, a company within the Cision group, a global leader in digital consumer intelligence and social media monitoring. Brandwatch uses the latest artificial intelligence (AI) and machine learning to structure and extract value from the opinions of millions of social media users.

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