NOS brings together the biggest names in Portuguese-language music for the 2nd season of ‘NOS Canta a Outro e Não ao Mesmo’

NOS launches today the 2nd season of ‘NOS Canta a Outro e Não ao Mesmo’, the first transmedia music content format in Portugal—available on the brand’s social media channels and on television—that celebrates Portuguese-language music and the creative power of the Lusophone world, bringing artists and fans together in a single cultural space.

In this new season, the project once again brings together some of the most relevant names in contemporary music—Dino d’Santiago, Criolo, Maro, Tomás Wallenstein, Zé Ibarra, and Mayra Andrade—to reinterpret each other’s songs, face to face, revealing new interpretations and connections between different geographies and sounds.

The first episode premieres today, with Dino d’Santiago performing one of Criolo’s best-known songs—“Não existe amor em SP”—in a unique musical encounter that marks the beginning of this new season. The artistic curators are once again Henrique Amaro and Fred Pinto Ferreira, who ensure coherence, authenticity, and a creative approach that values ​​dialogue between Portuguese-speaking artists.

“‘NOS Canta a Outro e Não ao Mesmo’ is a project that thrives on emotion and sharing, allowing NOS to get even closer to its fans—on social media, in conversations, and in moments of discovery. In this edition, we wanted to celebrate the plural space that is music, but specifically music in Portuguese, with its various Lusophone expressions. Music is a place full of positive connections and, therefore, is a natural fit for NOS, which ‘connects everything you connect to,” emphasised António Fuzeta da Ponte, NOS Brand and Communications Director.

Fans are at the center of NOS’s music strategy

With episodes released biweekly on Thursdays at 9 p.m., NOS invites the public to closely follow each artist’s creative process: from the invitation and song selection to behind-the-scenes recordings. The experience extends to digital platforms, through the NOS Broadcast Channel on Instagram, at nos.pt/musica, and on the brand’s YouTube and TikTok channels, where fans can experience. Each episode is more intimate and interactive.

Maria Morango continues to guide followers through behind-the-scenes moments, interviews, and more candid moments of the project. But, in this second edition, other content creators will join in to add their own personal touch to each episode.

Season 1: A Success That Confirmed the Power of Music in Portuguese

The first season of “NOS Canta a Outro e Não ao Mesmo” (NOS Sing to Another and Not to the Same) consolidated NOS’s role in music, with results that reflect the format’s impact and fan engagement:

• Over 6.6 million views of the project’s content across YouTube, TikTok, and Instagram.
• Over 45 million impressions on NOS’s digital platforms (YouTube, Spotify, TikTok, and Instagram);
• 173,948 hours of viewing on YouTube, equivalent to almost 20 years of time spent with the brand;
• 55,065 organic plays on Spotify;
• Average viewing duration 4x longer than the average for NOS content. NOS.

Technical Details

• Artistic Direction: Henrique Amaro / Fred Pinto Ferreira
• Music: Recorded by Fred Pinto Ferreira, Assisted by Ricardo Riquier
• and Nelson Braz, Mixed by Ricardo Riquier at SalvaStudios.
• Executive Production: Patricia Tavares
• The project’s creativity was handled by O Escritório, and production was handled by Canal 180.

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