tech

The Worten game that gives you a Tesla

To participate, simply download the Worten app and give your all to the new exclusive game

  • Worten launches a new campaign where it will offer the rental of a Tesla Model Y;

     

  • To participate, interested parties simply need to download the Worten app and venture into the new exclusive game;

     

  • The campaign will be on air from May 21st to June 7th, with advertising on TV, digital, in the app and on worten.pt.

“Unload a Tesla with the Worten app” is the motto of Worten’s new campaign. From May 21st to June 7th, the brand will be offering a Tesla car for the first time, an action that has the support of Ayvens, former Leaseplan and Worten’s partner in the car rental service.

To win a Tesla Model Y, those interested just need to download the Worten app and venture into the new exclusive game, with a simple dynamic: inside a “W” ship, the player has to collect coins and letters to accumulate points, dodging enemies so as not to lose. The user who gets the best score wins a Tesla on a 3-year lease.

“The app is a very important tool for Worten, in which we have been investing more and more, as part of a strategy focused on omnichannel. With this action, which has the support of our partner Ayvens, we want to take advantage of the exclusive advantages that the app allows, with a Worten-style gamification strategy. For the first time, we will be offering a car for rent, all through a game on the app – it is an unprecedented and exclusive opportunity for anyone who downloads our app.”, says António Fuzeta da Ponte, Head of Brand and Communication at Worten.

The campaign starts on May 21st, with advertising on TV, digital, in the app and on worten.pt.

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